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If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. Many searchers don’t make it past page 1 of SERP and higher ranked sites are often seen as more trustworthy and prominent than lower ranking sites. On-page SEO…
It features advanced AI technology and is also known for its unmatched performance in customer acquisition and retention strategies. Ecommerce businesses choose AdRoll for its responsive and helpful account managers, easy pixel implementation, and robust reporting tools. The platform is noted for its high return on ad spend (ROAS) and its ability to generate significant…
Bringing those formats (if relevant) to your content can provide the LLMs behind SGE with valuable context and information for AI-powered results. But again be careful you don’t trip Google Panda by offering duplicate content and keyword stuffing. Search engines are smarter now, and they can easily detect manipulation. Ranking Factors in Search Engine Algorithms…
Pick a webpage, then decide what you want to communicate, the target audience, and what you want someone to do after viewing the page. SEO Anomaly You may find it helpful to make a list of the pages on your website and rank them by priority, either based on traffic or importance to your website…
Off-page SEO strategies help your site stand out in crowded online spaces. For example, if top-notch backlinks support your website, it has a better shot at popping up in search engine results. Off-page SEO is about building your site’s E-E-A-T (Experience, Expertise, Authority, Trustworthiness) through backlinks, mentions, reviews, and recommendations. When your brand gets acknowledged…
If there’s a map pack and/or some local “blue link” results, it has local intent. If you want search volumes for your state, city, or town, you’ll have to use Google Keyword Planner. If you offer those services, you may also want to consider targeting these keywords. For SEO Anomaly that reason, you should begin…
SEO is about creating a long-term sustainable business by building a solid foundation that will get you organic traffic 24/7 for years. Once you get into SEO, you’ll realize that SEO is not theoretical but mainly practical. The outcome of studying the SEO theory should be a list of actions you can apply to your…
In HTML, you can use H1-H6 subheaders to provide some structure and hierarchy to your pages. If you have a relatively small site (fewer than twenty pages), you can check all of the above manually with ease. The issue with PageSpeed Insights is that you can only check one page at a time. Google PageSpeed Insights…
There is no use in creating content if your audience doesn’t understand it. When you set a URL for a page, you’ll want to include the keyword in the URL. If you’re trying to rank for a particular keyword, Google will look for it in your URL, too. These statistics give us a good idea…